The Ignite blog
Notes on AI visibility.
Plain-language thinking on how AI answers work, and how to make your business the one it names.
What AI Actually Says About You: Reading an Honest Baseline Before Touching Anything
How reading our first pilot's own data, splitting branded from non-branded AI answers, revealed a non-branded mention rate of 0 of 24. The baseline is the product.
We Went Looking for Lies About Our Own Pilot
Poisoning what an AI says about a brand is cheap and needs no breach. We aimed a claim monitor at our own pilot brand and state the limit we cannot fix.
A Plan You Can Defend: The Levers Research Supports, and the Ones It Doesn’t
A defensible GEO plan: lead with the canonical fact, make the passage retrievable, add the one lever proven on a live engine, and name what is not a lever.
The four rules that make an AI-visibility number honest
Why we killed a flattering dashboard headline, the four rules that make an AI-visibility number honest, and exactly what we have and have not measured on our first pilot.
AI is describing your business to your next customer
Increasingly, buyers ask an AI before they ask you, and it answers with a short description of your business or a competitor's. This is about that description: what it gets right, what it gets wrong, and why you have no window into it.