AI reputation monitoring
AI reputation monitoring is Ignite's ongoing watch on how AI assistants describe your business, with a Claim and Poison Monitor that flags misrepresentation, impostors, and claims your own site refutes.
What the Claim and Poison Monitor catches
Monitoring watches how assistants answer questions about your category over time and surfaces three failures a one-time check misses: misrepresentation, where an assistant states something untrue about you; impersonation, where another entity is named in your place or confused with you; and site-refuted claims, where an answer repeats something your own pages contradict.
This reputation layer is the core of Ignite, not an add-on. It is what turns measurement into a warning you can act on.
Why ongoing beats a snapshot
AI answers change between identical questions and over time, so a single reading is a snapshot, not a trend. Ongoing measurement across five engines, reported with confidence ranges, is what tells you whether something really changed or was just noise, and it is what catches a new impostor the week it appears.